Less Lines

Seventynine cent

Imagine the following scenario: You buy some fancy stickers at the local ‘best buy’-ish shop for 0.79 <whatever currency>. You’re trying to attach those stickers to your favorite book or something, but hey, they won’t stick!!! That’s a bummer.

Well, let’s take a look at another scenario. People buy things online; as well digital as real goods. Digital goods are mostly cheaper than real ones. Sometimes digital goods cost near to nothing, like 0.79 eurocent a piece. For example apps in the AppStore.

So let’s get back to the stickers. If you’re like me, when you find out the stickers are not sticking to the surface, you just throw them away. Let’s be honest: you are not going back to you local ‘best buy’-ish store to return your goods. Instead you just throw those stickers away.

Last week, one of my iOS apps broke. Screen-scraping and the changing structure of the 3rd party website were the reasons. So my partner and me fixed the problem and submitted the app to the AppStore (to be clear, our app is for sale for €0.79). In the mean time, while app is waiting for review, the customers are not satisfied and I completely understand why.

One of the emails I received from our client said something like: “The app is not working like for a week. I really want to have it fixed, otherwise I want my money back.” It was remarkable!

Conclusion

First thing I noticed is that 79 cent of digital goods is a lot more than 79 cent than the real goods. Kind of weird.

Second thing I noticed is that iOS users are not really educated about the whole iOS/Apple thing.